In 2012, Don Barber & Groom opened its doors in the heart of Athens, aiming to redefine men’s grooming by offering a comprehensive suite of services tailored exclusively for men. The establishment sought to create a sanctuary where modern men could indulge in premium barbering, grooming, and wellness treatments, all under one roof.
The Challenge:
As the men’s grooming industry evolved, Don Barber & Groom faced the challenge of maintaining its position as a leader in the market. The primary objectives were to: