Founded in 1973 by Mario Giannini in the heart of Italy’s Marche region, Doucal’s began as a small workshop named “Ducale,” reflecting the luxurious nature of its handcrafted footwear. Over time, the brand evolved, drawing inspiration from British style and combining it with Italian craftsmanship to create unique, high-quality shoes.
The Challenge:
As the global fashion landscape became increasingly competitive, Doucal’s faced the challenge of maintaining its traditional craftsmanship while appealing to a modern, style-conscious clientele. The brand needed to preserve its rich heritage and artisanal techniques, yet innovate to meet contemporary fashion trends and the demands of a younger audience.